Blog | Markethold

voice over narration

When To Use A Professional For Your eLearning Voice Over Narration

An eLearning company has reached out to you to create narration for their course, and you’re thinking you might be able to do it in-house. After all, it doesn’t take a professional to read a script, right? Maybe, but maybe not. While some can get away with doing their own narration, there’s a reason many […]

commercial voice over

How To Reduce Time In Finding The Right Commercial Voice Over Actor

Finding the right voice over actor for your commercial can be a challenge, especially when you have a tight deadline. Good communication between the audio production company and the agency can ensure that your client will be happy with the outcome. Describe Your Character The first step in accurately casting voice talent for your commercial […]

animation voice over video

How To Find The Right Artist For Your Animation Voice Over Video

If you are considering using an animated video to sell a product, create an eLearning course, or develop marketing material, you’re probably wondering how to find a stand-out voiceover that will bring your animation to life. Read our tips on what you need to do to select the right actor for your animated voice over […]

voice over video

How To Choose Voice Talent For Your eLearning Voice Over Video

People are watching videos today more than ever before, making them a great medium for an eLearning course. Voice over video has been proven to be more effective than traditional eLearning methods due to it’s visual and engaging nature. The Pictorial Superiority Effect states that images and words together promotes greater general information recall than […]

How to Reduce Time & Cost Developing eLearning Courses

Listen To Samples Before Buying Your audio recording vendor should provide a sample of their voice talent before starting your project. This will ensure that your client is happy with the tone and accent of the voice actor or actress you select. Ask your audio production vendor to provide you with rates for revisions prior […]

What to Know Before Hiring a Chinese Voice Talent as Told By A Chinese Voice Talent

Jeanne Menafo, the Marketing Director of Markethold Productions, Inc., sat down with voice talent Wuzhi to discuss what it’s like to be a professional Chinese voice talent, common misconceptions about Chinese by region and dialect, and what you as a customer can do to make sure you’re getting the most from your Chinese voice talent. […]

Markethold Company Culture: Fostering Creativity and Independence

Steve Bartolotta started Markethold Productions, Inc. in 1994 and has worked in composition recording and production in the entertainment, sports, and automotive industries as well as for government, corporate, and non-profit organizations. Major companies include Sony, ESPN, Disney, CBS, The Buffalo Bills, Volvo, and many more. I sat down with Steve to discuss how he […]

King’s Faith Movie Score Taking Shape In Rochester

The following article was published on Major brand managers and commercial business owners throughout the country are well acquainted with Markethold Productions in Penfield, New York. They have collaborated with the audio and video production services company since its beginnings in 1994. Since that time, the company, which is owned and operated by Rochester-born […]

Editing the Rough Cut of the Movie: King’s Faith

The following article was published on “We will just keep experimenting and see if we can find this score together.” – Nick Dibella Interview by Jeanne Menafo (Markethold Productions) A few months ago I met with Nick DiBella (Faith Street Film Partners), Steve Bartolotta (Markethold Productions), Anthony Deluca (NXT Media), and Jim Pavone ( […]